Cookie Policy
Cookie policy
We use cookies on our websites to provide you with better services and user experience. If you wish to reject cookies, please see the information at the bottom of this section.
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used to help website's function, enhance the users experience, share statistical information to the owners of the site and support advertising and marketing activities.
How we use cookies
Necessary cookies
Necessary cookies are needed for the basic functionality of a website. They enable core features such as traffic distribution, access to secure areas of the website, and other essential functionalities that make the website usable. Without these cookies, the website cannot function properly, and certain services or features may not be available to the user.
Examples of necessary cookies include:
- Session cookies: These cookies store temporary information and are deleted once you close your browser. They are used to maintain the state of your session, such as keeping you logged in while you navigate through the site.
- Authentication cookies: These cookies help identify and authenticate users, ensuring that only authorised individuals can access specific areas of the website.
- Security cookies: These cookies are used to prevent fraud and protect your data, such as detecting and mitigating malicious activities.
Essential cookies do not collect any personal data for marketing purposes and are typically essential for the website to function optimally.
Statistics cookies
Statistics cookies are used to collect information about how visitors interact with a website. These cookies help website owners understand and analyse website traffic and user behaviour, enabling them to improve the functionality and performance of the site. The information gathered is aggregated and anonymised, meaning it does not personally identify individual visitors.
Examples of how we use statistics and analytics cookies include:
- Performance cookies: These cookies collect information about how visitors use the website, such as which pages are visited most often and any error messages users may encounter. This helps website owners identify and fix issues and improve the user experience.
- Analytics cookies: These cookies are used to gather data on user interactions with the website, such as the number of visitors, the time spent on the site, sources of traffic and user behaviours. Tools like Google Analytics or Microsoft Clarity use these cookies to provide insights into website performance and user engagement.
By using statistics cookies, website owners can make data-driven decisions to enhance the overall functionality and user experience of their site, ensuring it meets the needs and preferences of its visitors.
Marketing cookies
Marketing cookies are used to track visitors across websites with the goal of displaying ads that are relevant and engaging to individual users. These cookies help in collecting data about users browsing habits and behaviours, which is then used to build a profile of their interests. This information is essential for targeted advertising and marketing efforts.
Examples of how we use marketing cookies include:
- Personalised advertising: Marketing cookies help deliver ads that are tailored to your interests based on your browsing history, this may include retargeting adverts for websites you have previously visited.
- Tracking advertising performance: Marketing cookies help measure the effectiveness of marketing campaigns by tracking actions such as clicks, conversions, and sales generated from specific ads.
- Social media integrations: Marketing cookies enable the integration of social media functionalities, such as sharing buttons or embedded content.
By using marketing cookies, we can ensure that our ads are shown to the right audience, improving the relevance of the ads and the likelihood of engagement and conversion. This targeted approach benefits both the advertiser and user by delivering more relevant and useful advertisements.
Third-party cookies in embedded content
Embedded content from other websites such as videos and maps can also set cookies on your device. These third-party cookies may be used for a variety of purposes, including tracking user interactions, collecting usage data, and delivering personalised content or advertisements.
We capture Youtube cookies, but you are able to reject them.
The Combined Authority does not control the dissemination of any other third-party cookies. You should check the third-party websites for more information about these. This privacy policy only applies to The West Yorkshire Combined Authority website and does not cover other websites or services that we may link.
Third-party embedded content on our websites include:
YouTube videos: YouTube uses cookies on videos embedded on our website to enhance user experience by tracking video performance and player preferences.
View cookies or update your preferences
You are able to review all the cookies used on the site and full details about their use. You can also update your preferences, if you wish to permit or deny different cookies.
Do both by selecting the privacy trigger icon link in the bottom left of any webpage.